Precision, Speed, Success: Home Foam’s Hotwire Direct Experience

Customer Profile: Home Foam

Wired for Success: Home Foam's Partnership with Hotwire Direct

Industry: Foam Product Fabrication

Home Foam is a foam cutting and fabrication company based in Las Vegas. Founded in September 2019, the company specializes in producing a variety of foam products and services for different markets, including construction, shipping, and custom projects. We caught up with Jack Zietz, CFO, to learn more about their path to success, and how integral their relationship with Hotwire Direct is to their operations.

Challenges and Background:

The birth of Home Foam was a response to the need for a dependable and efﬁcient foam cutting operation. Seven of the company's founders were previously employed at a foam cutting shop that was struggling while the owner transitioned toward retirement. Faced with dwindling prospects and deteriorating conditions, these founders decided to break away and start their own business. Within a year and a half, they acquired the client list and equipment from their previous employer, solidifying their place in the market.

Unique Offerings and Market Position:

What sets Home Foam apart is its diverse range of products and services. While the company produces a wide array of cut foam foam products for shipping and trade show displays, they also manufacture coated foam, castings and expanded polyurethane architectural accents. In addition, Home Foam is a producer of GFRG (Glass Fiber Reinforced Gypsum) shutters with a unique waterprooﬁng formula that will outperform wood and other material in the harsh Las Vegas climate.

Business Growth and Collaboration with Hotwire Direct:

Home Foam's journey towards success has been closely intertwined with their partnership with Hotwire Direct. The company now operates four Hotwire Direct machines, a choice made after experiencing issues with other brands. Jack highlights, "We did buy two machines from Foamlinx. They did okay for a little bit, but then they started to have problems. We can do certain projects in minutes on the Hotwire Direct machines, whereas on a slower traveling, single wire machine like that, it might take us several hours." The crucial differences between a budget hotwire machine and Hotwire Direct’s, according to Jack, lie in "production speed and ease of use." He likens the performance gap (in terms of speed, not fuel economy to be clear) to "the difference between buying a Prius and a Lamborghini."

The CFO's Perspective:

The Hotwire Direct machines have played a pivotal role in Home Foam's operations. They run their machines for an average of 8 hours a day, with the ability to expand production to 16 hours when necessary. The reliability of the machines and Hotwire Direct's responsive customer support have ensured that Home Foam's operations continue without signiﬁcant disruptions. As the CFO, Jack highlights the ﬁnancial importance of reliable machinery: "If my machines ain't cutting, I'm not bringing in any revenues. It's huge for our company to know that if a machine did go down, you guys are always there, jumping on top of it."

Seamless Installation and Training:

The installation and training process for Hotwire Direct machines was described as seamless by Home Foam. With experienced employees, the transition to using the new machines was smooth. Jack emphasized that the team found it easy to learn how to operate the machines, and any questions were promptly addressed by the Hotwire Direct support team. He notes, "It didn't take much for Chris to teach them how to operate the machines."

Hotwire Direct Hand held CNC control pendant

Future Growth and Satisfaction:

Home Foam expresses high satisfaction with their partnership with Hotwire Direct, and attribute their success to their excellent products and service. Looking forward, Home Foam plans to continue their collaboration and considers Hotwire Direct their preferred choice for future machine purchases. Summing up the experience, Jack unequivocally states, "You're not going to ﬁnd a better machine anywhere in the United States. You're not going to get this level of service from any other company. You'd be a fool to buy from anybody else."
Home Foam's story is a testament to the impact of innovative technology and strong partnerships in the business world. Their success is not just about foam cutting; it's a testament to their innovation, and the invaluable partnership with Hotwire Direct. As they continue to expand their operations, the reliability, speed, and service provided by Hotwire Direct remain fundamental to Home Foam's ongoing success.

Check out our full line of CNC foam cutting machines, and Contact Us to learn more about how your business can benefit from partnering with Hotwire Direct.